 Launching an online business has never been more intriguing. But with so many options and platforms available, it’s easy to stumble along your journey. Is it still a viable path to success? Some compelling data that suggests the answer is a resounding YES. The data indicates a robust and expanding market for online businesses. The rapid growth of acquisitions, coupled with high demand for agencies and pre-built stores, suggests a favorable environment for new entrants. A trend for retail businesses is upgrading POS systems further underscores the market’s dynamism.
This report examines the current landscape for businesses starting an online business, utilizing data and statistics to assess the potential for success. The findings strongly suggest that the online business environment is thriving, with significant opportunities for entrepreneurs and small businesses.
Data From Flippa, Google Trends, and Built With Trends was formed surveyed, and analyzed by The Blockarticle Growth Partnership Team
Key Data and Statistics In Retail
Shopify Explosive Growth Within The Retail Sector:
- The number of merchants using Shopify has grown exponentially, from 24,000 in 2017 to 5,000,000 in 2024. From 2021 to 2024 there was an estimated 60% increase in retailers using Shopify to start their online business
- Shopify’s diverse offerings, including Shopify Plus and Shopify POS, cater to businesses of all sizes. Small businesses can apply the same applications and tools as big retailers
- Shopify and Shopify Pre-built store inquiries have remained consistently high, with 53,000+ inquiries in the last 30 days using data from Flippa And Google Trends.
Market Demand:
- 52% of retailers are interested in purchasing agencies for support of their business.
- 75% are exploring pre-built Shopify stores in 2025.
- 87% of businesses using Shopify have upgraded from platforms like Clover and Square.
- 41% of Top Shopify businesses were acquired through acquisitions.
High Demand for Acquisitions and Resources Sought by Retailers
 In 2025 52% of businesses are interested in acquiring agencies. Such as Marketing and consulting agencies. Many businesses are recognizing the success of their competitor’s acquiring agencies instead of contracting them for an increased focus on accounts. 75% of retailers are interested in purchasing pre-built Shopify stores. This demonstrates the availability of resources to simplify the setup process.
Market Dynamism For Small Businesses
 87% of Top Shopify businesses have upgraded from other platforms. This suggests a dynamic and evolving market with opportunities for growth and expansion. Many POS services don’t offer an online platform that offers a POS System and a unified back office. Having separate services creates operational turbulence and marketing and advertising become tedious.
Buying a Business or acquiring through acquisitions is in high demand, small businesses can acknowledge. Many income-generating online businesses can be upgraded with new technology or rebranded. Also, Pre-built stores can serve as a cornerstone for small businesses as owners can manage time avoiding the design and functionality process of building a store.
Recommendations For Small Businesses
Based on the data, starting an online business in 2024-2025 is a viable and promising venture. However, success requires planning and execution. An owner can conduct thorough research and leverage available resources such as brokers, partnerships, and other support services to streamline the setup process. Also, The online business landscape is constantly evolving be prepared to adapt to new trends and technologies to stay competitive.
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